The Marketing Portfolio is an accumulation of the student's work, research assignments, and a demonstration of knowledge and understanding of marketing concepts.

Portfolio Content Requirements

1. The Marketing Portfolio will be checked after each unit for completeness to that point and will count as 30% of the overall 9-weeks grades. The Marketing Portfolio will be graded for both completeness and presentation in accordance with the Marketing Portfolio Grading Rubric at the end of the semester and will count as part of the final exam grade which is 15% of the overall class grade.

2. Required materials:

   1 3" 3-ring binder

   Page Protectors

   Microsoft Office (Available in the classroom)

3. The Marketing Portfolio will be a presentation consisting of sample work and examples which represent each aspect of the units covered.

4. The Marketing Portfolio will be organized as follows:

                     Title Page

                     Table of Contents

                     Unit 1:   Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  Adjectives describing your temperament.

                                  List of typical jobs entered by your temperament.

                                  Values Inventory

                     Unit 2:   Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  3 different examples which show the necessity of understanding mathematical concepts.

                                  An explanation of the concept will be included.

                                  A one page paper describing what role Algebra will play in your future.

                     Unit 3:   Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  1 example which shows demographic marketing.

                                  1 example which shows geographic marketing.

                                  1 example which shows psychographic marketing.

                                  An explanation of how your example demonstrates the marketing strategy will be included.

                                  Create an informational brochure that uses all three marketing strategies to promote an

                                  automobile of your choice.

                     Unit 4:   Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  3 different examples showing a service provided with.

                                  An explanation of what the service is.

                                  An explanation of why the service is important in a free enterprise system.

                                  A one page paper describing a service that could be provided to students at school.

                     Unit 5:   Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  3 examples of a business

                                  Classify each business as large/small, profit/nonprofit, private/public, goods/service (at least one

                                  example must be nonprofit)

                                  An explanation of each business and its purpose in a free market economy.

                                  Design a roadside billboard for a Camden County business of your choice.

                     Unit 6:   Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  Example of a global business and an explanation of the products it deals with and whether its

                                  primary function is export or import

                                  A one page paper on the positive and negative impact free trade has for the average American

                     Unit 7:   Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  1 example of selling.

                                  An explanation of how your example demonstrates the marketing function.

                                  A one page paper describing a recent sales situation and how you or the salesperson used the

                                  eight step sales procedure.

                     Unit 8:   Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  1 example of promotion.

                                  An explanation of how your example demonstrates the marketing function.

                                  Design an informational brochure promoting a product of your choice.

                     Unit 9:   Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  1 example of distribution.

                                  An explanation of how your example demonstrates the marketing function.

                                  Design a pictorial flow chart of a raw resource to end user and the different modes of

                                  distribution used.

                     Unit 10: Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  1 example of pricing.

                                  An explanation of how your example demonstrates the marketing function.

                                  Design a visual graphic showing the differences in prices of a product of your choice throughout

                                  the country.

                     Unit 11: Unit Essential Questions and Answers

                                  Unit Vocabulary and Definitions

                                  1 example of marketing information management.

                                  An explanation of how your example demonstrates the marketing function.

                                  Design a ten question (minimum) survey that could be used by any business to determine the

                                  profitability of introducing a new product.

                     Unit 12: Unit Essential Questions and Answers

                      Unit Vocabulary and Definitions

                      1 example of product/service management.

                      An explanation of how your example demonstrates the marketing function.

      Design a brand mark for your name.

         Unit 13: Unit Essential Questions and Answers

                      Unit Vocabulary and Definitions

                      1 example of financing.

                      An explanation of how your example demonstrates the marketing function.

      A one page paper explaining how offering credit card sales can result in increased cash.

                     Unit 14: Personal Resume

5. Title page:

1. Will include the words "Marketing Portfolio," your name, and your number.

2. Will be the first page of the Marketing Portfolio.

6. Table of Contents:

1. Listed in unit order with the unit title and each section within the unit in the same order outlined on the assignment sheet.

2. Font and color scheme must be consistent and professional in appearance.

7. Unit Essential Questions and Answers:

1. Each question will be immediately followed by its full and complete answer.

2. The questions will be easily distinguishable from the answer through the use font, color or both.

8. Unit Vocabulary:

1. Identify the vocabulary page by unit number and not chapter numbers.

2. The vocabulary term should easily distinguishable from its definition through the use font, color or both.

3. The definition will immediately follow the term.

9. Unit Examples:

1. Examples may be obtained from the following sources:

                            Periodicals such as magazines and newspapers

                            Pictures taken with a regular or digital camera

              b.   Examples may NOT be obtained from the following sources:

                            The internet

                            Clip art

              c.   The required information and explanation will follow the example.

10. All pages will be artistic, colorful, grammatically correct with no spelling errors, and professional in appearance.

11. All print will be typed.

12. All papers will use 1" margins all around, 12pt, Times New Roman, single spaced.