Marketing Portfolio

Content Requirements     Rubric

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        The Marketing Portfolio is an accumulation of the student's work, research assignments, and a demonstration of knowledge and understanding of marketing concepts.

Portfolio Content Requirements

1.      The Marketing Portfolio will be checked after each unit for completeness to that point and will count as 30% of the class grade.   The Marketing Portfolio will be graded for both completeness and presentation in accordance with the Marketing Portfolio Grading Rubric at the end of the semester and will count as part of the final exam grade which is 30% of the overall grade. 

2.      Required materials:

1 1˝”  3-ring binder

Page Protectors

Microsoft Office         (Available in the classroom)

3.      The Marketing Portfolio will be a presentation consisting of sample work and examples which represent each aspect of the units covered. 

4.      The Marketing Portfolio will be organized as follows:

Title Page   (Example)   (Unit Divider Example)

 

Table of Contents

 

Unit 1:     Unit Essential Questions and Answers   (Example)

                Unit Vocabulary and Definitions

                List of:

·         Adjectives describing your temperament

·         Typical jobs entered by your temperament

·         Top five values

    Description of your personal brand

    Personal Resume

 

Unit 2:     Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                3 different examples which show the necessity of understanding mathematical concepts.

§  An explanation of the concept will be included.

A one page paper describing what role Algebra will play in your future.

 

Unit 3:     Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                1 example which shows demographic marketing.   (Example)

                1 example which shows geographic marketing.

                1 example which shows psychographic marketing.

§  An explanation of how your example demonstrates the marketing strategy will be included.

Create an informational brochure that uses all three marketing strategies to promote an automobile of your choice.   (Example)

 

Unit 4:     Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                3 examples of a business

§  Classify each business as large/small, profit/nonprofit, private/public, goods/service (at least one example must be nonprofit)   (Example)

§  An explanation of each business and its purpose in a free market economy.

Design a roadside billboard for a Camden County business of your choice.   (Example)

Unit 5:     Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                3 different examples showing a service provided with.   (Example)

·         An explanation of what the service is.

·         An explanation of why the service is important in a free enterprise system.

                A one page paper describing a service that could be provided to students at school.

 

Unit 6:     Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                1 example of financing.

·         An explanation of how your example demonstrates the marketing function.

A one page paper explaining how you would determine your financial requirements if you were to start a new pizza business.

Unit 7:     Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                1 example of marketing information management.

·         An explanation of how your example demonstrates the marketing function.

A one page paper on a product of your choice explaining the marketing research that made it successful.

 

Unit 8:     Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                1 example of pricing.

·         An explanation of how your example demonstrates the marketing function.

Design a visual graphic showing the differences in prices of a product of your choice throughout the country.

(Example)

 

Unit 9:     Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                1 example of product/service management.

·         An explanation of how your example demonstrates the marketing function.

    Design a brand mark for your name.

 

Unit 10:   Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                1 example of selling.   (Example)

·         An explanation of how your example demonstrates the marketing function.

A one page paper describing a recent sales situation and how you or the salesperson used the eight step sales procedure.

 

Unit 11:   Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                1 example of promotion.

·         An explanation of how your example demonstrates the marketing function.

    Design an informational brochure promoting a product of your choice.

 

Unit 12:   Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

                1 example of distribution.

·         An explanation of how your example demonstrates the marketing function.

Design a pictorial flow chart of a raw resource to end user and the different modes of distribution used.

(Example)

Unit 13:   Unit Essential Questions and Answers

                Unit Vocabulary and Definitions

Example of a global business

§  An explanation of the products it deals with and whether its primary function is export or import

A one page paper on the positive and negative impact free trade has for the average American

 

5.      Title page:

a.       Will include the words “Marketing Portfolio,” your name, and your number.

b.      Will be the first page of the Marketing Portfolio.

6.      Table of Contents:

a.       Listed in unit order with the unit title and each section within the unit in the same order outlined on the assignment sheet.

b.      Font and color scheme must be consistent and professional in appearance.

7.      Unit Essential Questions and Answers:

a.       Each question will be immediately followed by its full and complete answer.

b.      The questions will be easily distinguishable from the answer through the use of font, color or both.

8.      Unit Vocabulary:

a.       Identify the vocabulary page by unit number and not chapter numbers.

b.      The vocabulary term should easily distinguishable from its definition through the use of font, color or both.

c.       The definition will immediately follow the term.

9.      Unit Examples:

a.       Examples may be obtained from the following sources:

·         Periodicals such as magazines and newspapers

·         Pictures taken with a regular or digital camera

b.      Examples may NOT be obtained from the following sources:

·         The internet

·         Clip art

c.       The required information and explanation will follow the example.

10.  All pages will be artistic, colorful, grammatically correct with no spelling errors, and professional in appearance.

11.  All print will be typed.

12.  All papers will use 1” margins all around, 12pt, Times New Roman, single spaced.

  • Content Requirements     Examples

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