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The object of the simulation is to have the
students make decisions about how they will market and sell their product.
The decisions they make will affect their operating results for the
simulation; in other words, whether or not they earn a profit. Their goal
is to earn a large enough profit to pay their expenses and the costs of
producing the products. In operating the business, they will do the
following:
 | Make marketing decisions about the
products they offer. |
 | Decide where they will sell the product. |
 | Determine how they will promote their
product. |
 | Set prices for their products. |
Virtual Business-Retailing, a computer simulation, is based
on a retail store. Ideal for teaching:
– Marketing
– Entrepreneurship
– Finance
– Introduction to Business
For more information click
here.
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